7 Most Effective Digital Marketing Strategies For Black-Owned Small Businesses — Spotcovery

Abdul Rashid Sani
4 min readDec 3, 2022

The disproportionate impact of the COVID-19 pandemic has caused businesses to take a new leap, creating new strategies for better opportunities. Many businesses have developed online seller profiles that allow them to connect with customers, continue selling their products, and answer customer queries.

With the new normal here to stay, Black-owned businesses must take the initiative to increase their visibility and accessibility through marketing strategies to maximize their outreach and stay afloat post-pandemic. And there are so many ways to do that.

If you’re a business owner looking to leverage digital marketing, you’ve come to the right place. This article covers seven of the most effective digital marketing strategies that black-owned small businesses can leverage to increase revenue potential.

These Are the Most Effective Digital Marketing Strategies to Try

Connect with customers via social media platforms

Social media will always be advantageous for black businesses because it fosters a close relationship between a business and its customers. Platforms like Twitter, Facebook, Instagram, etc., have different features that make them unique for divergent audiences.

For example, Kandi Burruss promotes her Blaze Steak & Seafood restaurant on Instagram with appealing food images, customer feedback, etc. Such interaction fosters a bond between the company and the customer.

Finally, if you decide to use social media as your primary digital marketing strategy, avoid being on all social platforms simultaneously. Focus on one that’s good for your business and grow there.

Build an email list

Here’s one of the most effective digital marketing strategies yet underrated. An email list offers businesses the opportunity to generate and nurture leads. Consider sending newsletters or organizing promotional campaigns via email as your email list grows. These newsletters could contain information such as tips for subscribers, case studies, your company’s vision/goal, etc.

You send these promotion emails with the intent to sell your services.

Find a ready audience, and prepare ads

Ads are essential for the growth of any business today. Ads are advantageous to any business because you can select any audience you want to target. Particularly on Facebook or Instagram, you can streamline your marketing to people who are aware of your brand and follow you or make this selection based on specific criteria, including location, search behavior, and age, to reach potential customers.

Set up a visually appealing website

A website adds to the credibility of a business, and it is often the first point of contact between a business and a potential customer.

Most customers would likely find your brand via your website. Thus, having a stunning website for your business is essential.

Create a profile on Google My Business

People are already using Google to search for companies like yours. The best way to increase your engagement chances is by coming out. When you create a profile on Google My Business, it puts your business on the map so it appears on local listings when people search for companies like yours.

Become a figure of authority in your niche

Nowadays, businesses use various digital marketing methods such as blogging, podcasting, and public speaking engagements to demonstrate authority in their niche.

You can leverage this strategy to put your brand name in the eyes of the public and create a human feel around it, especially if you go out into the limelight.

Market a few, not all

As a business owner with multiple products, you may feel compelled to promote all of them. However, if you display all your products at once, you give your customers too many options. They’ll end up confused, and you’ll most likely lose their attention. So, while you want to sell all your products immediately, focus on promoting one or a few at a time.

So there you have it, some of the most effective digital marketing strategies your business can apply now for growth.

Originally published at https://spotcovery.com on December 3, 2022.